Case Study: Twitter
TWITTER LAUNCHES “TWITTER STUDIO” MOBILE PRODUCT BUILT BY AZUMO
Twitter turns to Azumo to develop a new product, a mobile version of Twitter Studio that can be used at branded events by their advertising clients.
Twitter needed a user-friendly, customizable mobile-first solution that they could confidently market to their advertisers and easily scale. For Twitter, scalability was paramount, as they envisioned having several Twitter Studio experiences deployed at branded events concurrently. A solution incorporating standard mobile hardware with a rich set of software features that could be configured easily on the fly was the right approach. Twitter wanted to demonstrate the capabilities of the new solution at SxSW 2016, a massive Interactive Media and Technology festival in Austin, TX