Case Study: We Heart It
We heart it discovers 300 trending topics through data science analysis with Azumo
We Heart It turns to Azumo to expand the number and diversity of topics that they use in creating inspirations within their properties.
From a manual process to a systematic approach for discovering trending topics, We Heart It enables the editorial team to produce novel inspirations based on key trending topics. Additionally, the editorial team can now create trend-validate inspirations on the fly. By providing users with relevant inspirations quicker, We Heart It encourages deeper engagement across their web and mobile channels.